The Human Condition with Lisa Gregory

Keeping Up with the Joneses

December 11, 2020 Lisa Gregory / Jeffrey Podoshen Season 2 Episode 12
The Human Condition with Lisa Gregory
Keeping Up with the Joneses
Show Notes

From the ancient Egyptians to surprisingly even the Amish, we humans are driven by the appearance of having more and doing better than those around us. The middle class of modern day is especially drawn to the idea of keeping up or surpassing the Joneses. So, why are we so enamored with the idea of more and better? And, what impact is it having on our society? On this final episode of a three-part series exploring the research of Jeffrey Podoshen, a professor of marketing at Franklin and Marshall College, he talks about the allure of material things and the role marketing plays in convincing us that our value as human beings can be gauged by the material items we acquire. Even to our own detriment.